Fohr—Creating the identity and product for one of the first influencer marketing platforms.

Who is Fohr?

Fohr is committed to connecting brands and influencers. Brands ranging from beauty to tech work with Fohr to collaborate with influencers on social media as a way to organically spread awareness. Fohr is one of the first to create an online platform with tools to find influencers, manage communication, execute campaigns, and report on performance. In the process, Fohr has built a community of influencers and brands that look to them for education as thought leaders in the space.

The Rebrand

With the rebrand, there was a need for extreme clarity in an industry becoming oversaturated with competitors. This lead to the straightforward typography-driven approach with a modular identity system. It became apparent to our team that a symbol couldn’t truly represent Fohr. We tried hundreds of visual combinations in order to find a design that looked friendlier, help us differentiate ourselves from luxury brands, and stay true to the new tone of the Fohr brand. In the end, we decided on a bespoke wordmark that was simple and bold but with a slight human feel in the curvature of the lines.

Other case studies

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Current—Branding a better bank for a brighter future.

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© 2019 Designed and developed by Vincent Fileccia