Aesthetica Neue—A typeface inspired by the world’s most hated: Arial.

A copy of a copy

Aesthetica Neue is inspired by the knocking off of modernist sans-serif typefaces for computer software and digital publishing during the 1980’s and 90’s. In the process of imitation, the look of the typefaces became something entirely new.

Other case studies

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Current—Branding a better bank for a brighter future.

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© 2019 Designed and developed by Vincent Fileccia